As a freelancer for STiR, I develop brand identities for the Hilton group, mainly for their in-house cafés, bars and restaurants. I’m involved from the earliest stages of the design process, helping to shape the core brand concept and propose naming directions.
I create strategic presentation decks that articulate the vision clearly and compellingly for clients. Once a concept is selected, we move into defined creative territories, developing two or three distinct routes for consideration.
This is work I genuinely enjoy, it is research-led, creative with concepts and held to a high creative standard.